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Five imposter extensions for the Google Chrome web browser masquerading as Netflix viewers and others have been found to track users' browsing activity and profit off retail affiliate programs.
"The extensions offer various functions such as enabling users to watch Netflix shows together, website coupons, and taking screenshots of a website, " McAfee researchers Oliver Devane and Vallabh Chole said. "The latter borrows several phrases from another popular extension called GoFullPage."
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The browser add-ons in question – available via the Chrome Web Store and downloaded 1.4 million times – are as follows -
The extensions are designed to load a piece of JavaScript that's responsible for keeping tabs on the websites visited and inject malicious code into e-commerce portals, letting the attackers make money through affiliate programs for purchases made by the victims.
"Every website visited is sent to servers owned by the extension creator, " the researchers noted. "They do this so that they can insert code into eCommerce websites being visited. This action modifies the cookies on the site so that the extension authors receive affiliate payment for any items purchased."
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Also incorporated in the malware is a technique that delays the malicious activity by 15 days from the time of installation of the extension to help keep its activity concert and avoid raising red flags.
The findings follow the discovery of 13 Chrome browser extensions in March 2022 that were caught redirecting users in the U.S., Europe, and India to phishing sites and exfiltrate sensitive information.
As of Wednesday, all the five add-ons have been removed from the Chrome Web Store. That said, users of the installed extensions are recommended to manually remove them from their Chrome browser to mitigate further risks.
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EBook: 4 Steps To Comprehensive Service Account SecurityDownload this eBook to learn how to detect, monitor and protect all of your service accounts in 4 simple steps.Mobile commerce is fast becoming consumers’ preferred shopping channel. In 2021, retail m-commerce sales hit $359.32 billion––an increase of 15.2% over 2020. By 2025, retail m-commerce sales should more than double, to reach $728.28 billion, and account for 44.2% of retail ecommerce sales in the US.
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Driving this mobile commerce trend is the estimated 292 million people expected to have their own mobile devices by 2024. And it’s predicted that some 187.5 million of them will shop via their smartphone.
But despite its potential, mobile shopping can be a slow and inconvenient shopping experience. Why? Retailers don’t always know the best practices for making the most out of their mobile sites.
As more ecommerce businesses tap into using mobile sites, it’s becoming more important to lean into consumer preferences and expectations. So what do mobile shoppers want? A user-friendly, secure, and personalized mobile experience.
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Mobile commerce (m-commerce) is the process of buying and selling goods through wireless handheld devices like smartphones and tablets. Mobile commerce transactions can be for products or services including fashion items, business software, or consumer packaged goods.
In 2023, it’s estimated that 8% of all retail transactions will take place through a mobile device. That’s tipped to exceed 10% by 2025. Insider Intelligence predicts that US m-commerce will nearly double its share of total retail sales between 2020 and 2025.
The release of new phone technology—including 5G—is accelerating the shift to mobile commerce. That, plus the fact society is mobile-obsessed and more dependent on digital devices than ever. Here’s proof:
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Shoppers download mobile payment apps to their smartphones. People can either send money to their family and friends or pay for goods and services. Some examples of these popular payment apps include:
In 2021, Worldpay estimated that digital and mobile wallet payments accounted for 49% of online transactions worldwide. The use of mobile wallets is set to rise to 53% by 2024, and the entire market for mobile wallets is expected to be worth $350 billion by 2026.
China is leading the way in contactless payment adoption, with mobile wallet transactions expected to exceed $5.5 billion by 2025, though the same data shows countries including the US, Canada, and the UK have seen an uptick in consumers’ preference for contactless.
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Smartphones give users the luxury of opening a browser and purchasing anywhere. However, being on the front page of a potential customer’s smartphone—without forcing them to open their browser and find you—is possible with a mobile commerce app.
Retail Dive found that more than half of mobile shoppers downloaded at least one new shopping app before the 2021 holiday season––this m-commerce trend looks likely to continue into the 2022 holiday season too.
Once a user downloads an app to their smartphone, they can scan your product catalog, purchase an item, and track their order without leaving the interface. Mobile commerce apps also have the additional benefit of sending push notifications to people who’ve downloaded it (so long as you’ve got their permission to do so).
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Forty-six percent of retailers planned to spend more time on their custom mobile app in 2022 and will likely continue to do so well into 2023. But investing in apps can be expensive and time-consuming––that’s why platforms like Shop exist to solve that problem.
The 24 million customers already using Shop can follow their favorite brands inside the mobile app. If they see a product they like, they can click the link and purchase the item through a retailer’s website. Just one more click and their order is confirmed.
Social media platforms have global audiences in the billions. TikTok, the most downloaded app in Apple’s App Store, with almost 85 million users, triggers users to spend $50.4 million every year.
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But it’s not just virality that social media apps can give to online retailers. Most are evolving to facilitate social commerce so their users can buy products from third-party retailers without leaving the app.
TikTok allows merchants to integrate inventory and overlay products on livestreams. Instagram launched the Shopping tab as a way for its users to explore new products. Facebook pushes retailers to use its built-in storefront. Pinterest uses buyable pins to promote items for sale.
Because of the development of mobile apps, eMarketer forecasts that US retail sales through social media will rise by 5.2% in 2023, reaching $101.1 billion.
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If you have a Shopcode at the checkout desk in your brick-and-mortar store, for example, you can direct shoppers to a personalized in-app checkout page. You can also add them to product packaging for customers to make repeat purchases via their mobile phones once a previous order has been delivered.
Ecommerce describes any form of buying and selling products online. Mobile commerce or m-commerce is a subset of ecommerce which describes purchasing or selling via mobile devices.
Desktop shoppers have different purchasing needs from those using smartphones. Ecommerce retailers either need a mobile-friendly website that loads on those smaller screens or a dedicated mobile app that customers can download to their device and purchase through.
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M-commerce lets smartphone users make purchases while they’re on the go. There’s no need for a desktop or laptop. All shoppers need is internet access via their mobile devices and they can make purchases with a few taps on the screen.
In-store, instead of relying on debit cards to make payments, shoppers can use mobile wallets like Apple Pay and Samsung Pay to complete transactions.
Plus, 15% of US adults are mobile-only—meaning the only internet-connected device they use is a smartphone. An m-commerce strategy helps you reach them, almost certainly delivering a better shopping experience than no experience altogether.
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Despite this obvious need for mobile-friendly experiences, the overwhelming majority (90%) of customers report having a poor experience when seeking support on mobile devices. It may even be a competitive advantage to prioritize mobile experiences. It seems like many businesses aren’t.
Mobile commerce has more security capabilities than ecommerce websites. Traditionally, online shoppers have relied on credit cards for purchases that are susceptible to fraud or theft.
Modern-day shopping experiences aren’t linear. Social media, mobile apps, email, browsers, live chat, in-store visits, and everything in between are thrown into the mix.
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Mobile users are most likely to combine their smartphone search with an in-store visit. Almost three-quarters of US consumers use their phones to look for more information on the purchase they’re about to make in a store. One in four say they’ve changed their minds while in a checkout line after looking up details on a mobile device.
Catering to omnichannel shoppers and factoring in local search are smart best practices for retailers blending physical commerce with pre-purchase mobile touchpoints.
Ecommerce sales have limited location tracking capabilities because of the devices’ non-portable nature. But, m-commerce apps can track user locations by tapping into WiFi and GPS technology.
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As a result, m-commerce apps can deliver personalized recommendations and location-specific products to shoppers. For instance, push notifications could allow
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